This project was a brief to be delivered to Inscape Educational Group. The brief expected of me to create an intricate brand extension. The brand I chose was Nespresso. I created a coffee table book for the Nespresso brand to enjoy whilst relaxing and drinking a cup of Nespresso. I also created pop-up stores, a launch campaign, retention campaign and the book itself.
Launch Campaign:
The launch campaign was set offline and online by using gorilla marketing tactics in major shopping malls across South Africa as well as a website that prospects can scan to get to the op-up stores.
Retention Campaign:
The retention campaign was based online with personalised videos for each client that would encourage them to purchase the second book.
